الكتب الالكترونية

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978-3-658-27543-3
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

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978-3-531-91184-7
Why Context Matters : Applications of Social Network Analysis

Many elements of our society are embedded in network structures in which actors depend on each other as well as the structural ...

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